We got our name after we traveled to film a formal event and Mark's tie was missing. Amy then rushed out quickly and bought a new tie before the shoot. Later, when we returned home we realized that purchasing that new tie meant something to us. It represented that we do not care only about having the right equipment or the best help. To us it represented that we care about our clients as people. If that means we have to go out and purchase a new tie, in order that we are not a distraction to our clients at their event, we are going to do that. We want to do things right from the process to the final product.